Wednesday, March 23, 2011

Quirky Multimedia!

Multimedia is a very fun part of the Internet. Multimedia has infiltrated into many parts of our life. It is pretty prevalent in areas such as advertising, education, engineering, journalism, etc. today, i'm forcusing on Multimedia Marketing and shall explore a few companies as of below.

Sour Sally

Sour Sally is a US premium non-fat yogurt that can be match with a range of toppings of your choice. Having flavors of original or green tea, they have since expanded into asia. There is one that is recently opened in Wisma Atria.
Their website has proved to be a very interesting one. Upon entering, you are able to control a character called 'Sour Sally'. By using your cursor, you are able to move her around to explore different objects. Using the mouse, you are also able to move around to explore different 'links' in this interactive page. Nicely branded, it has a good appeal for the ladies and easy to use.
The Wizarding World Of Harry Potter (Universal Studios Orlando)
This website promotes the Harry Potter theme park in Orlando. Starting off with an introductional video clip, it leads into a 3d map of the different places in the themepark. Using your mouse to roll over and click, it will lead you to the desired places to check out the street view and the rides that are available (similar to Google Streetview). Having a very nicely crafted theme and layout, it sets you into the mood of Harry Potter and the ease of access together with the interactivity proves that it is easy to use.
Saab
This is my favourite. This website make use of video clips instead of animations to do the talking. Having a very clean layout together with interactivity where users are able to click, drag to explore, it is definitely a winner to me. The marketing strategy used it fairly simple but its meaning is profound. I shall let the website do the talking. DO CHECK IT OUT!

There is a new type of advertising which i recently take noticed of. This is called Guerilla Multimedia Marketing Campaigns.

Some interesting examples!

Absolut Vodka



Unicef

Volkswagen






No comments:

Post a Comment